When North Country Hospital approached Cairn Creative Media, they were looking for a fresh, clean look. They wanted to revamp their current site to make it more user friendly and easier to maintain. With a multitude of practices, departments and service lines, they needed an efficient way to communicate with their patients and the community. Things change quickly in healthcare, and constantly scouring the website for outdated or even incorrect information was not an option. Cairn Creative Media arrived with a solution. We created a new website with a custom approach utilizing dynamic content originating from a database of services, practices and physicians. Now, they simply have to update a specific item in the database and the website does all the work of organizing it and displaying it. So a physician’s phone number has changed? No problem! No longer do we need to scour the site for duplicate information, we simply update the physician’s info and it is correct site-wide.
That combined with updated marketing and PR applications as well as HR applications, we think we have created something really great for North Country Hospital the communities they serve!
